What is Marketing?

What is Marketing?

According to Philip Cotler (founder of Marketing), Marketing is a process by which companies create value for customers and build strong customer relationship in order to capture value from customers in return. 

If we carefully see in this definition than we can observe that marketers work not only selling product or advertising product or service but also creating strong relationship with customers. Here, you are working to give value your existing customer but to do well in the field of Marketing you have to think about your potential customer. In future, who will be your customer. By delivering superior value you are capturing customer equity and loyalty. This is the work of a savvy marketer. 

A simple model of the Marketing process had developed by Marketing specialized. 

1. Understand the  marketplace and customer needs and wants.
2. Design a customer-driven marketing strategy. 
3. Construct an integrated marketing program that delivers superior value.
4. Build profitable relationships and create customer delight. and
5. Capture value from customers to create profits and customer equity.

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